Green & Tones' Health Promotion: Planning & Strategies

This book provides international examples and perspectives to meet the needs of diverse cohorts of health promotion students, making it easier to understand the 'softer side' of health science and apply it in an applied way.

Format: Hardback
Length: 624 pages
Publication date: 07 February 2024
Publisher: Sage Publications Ltd

The new edition of this textbook is eagerly anticipated by students and professionals alike, as it offers a comprehensive and up-to-date overview of the field of health strategy. With a focus on the impacts of COVID-19 on health strategy, the book emphasizes the importance of upstream interventions, which aim to prevent health problems from occurring in the first place. This shift away from patient-centered, individualized (downstream) approaches is driven by the recognition that many health issues are influenced by broader social, economic, and environmental factors.

In addition to its emphasis on upstream interventions, the new edition also highlights the increased internationalization of health promotion. This includes a greater emphasis on comparative examples and international perspectives, with a particular focus on northern Europe, Scandinavia, and the United States. The inclusion of international case studies online ensures that international students in the UK have access to cases that are more relevant to their own countries, enhancing their learning experience.

Understanding the "softer side" of health science, particularly the role of health promotion and public health, can be a challenge for students. However, this book aims to address this by providing a practical and applied approach to planning, implementing, and evaluating successful health programs. By introducing the "softer side" in an applied way, the book makes it easier for students to see the importance of their studies and the impact they can have on individuals and communities.

Overall, the new edition of this textbook is a valuable resource for students and professionals in the field of health strategy, providing a comprehensive and insightful examination of the latest developments and trends in the field. Its focus on upstream interventions, increased internationalization, and practical application makes it an essential tool for anyone seeking to improve the health and well-being of individuals and communities.

Weight: 1252g
Dimension: 192 x 242 x 39 (mm)
ISBN-13: 9781529770612
Edition number: 5 Revised edition