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Anita Proszowska,Malgorzata Budzanowska-Drzewiecka,Justyna Ostrowska,Magdalena Dolhasz

Greenwashing Practices in Company Marketing Communications

Greenwashing Practices in Company Marketing Communications

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Format: Hardback
Length: 132 pages
Publication date: 29 September 2025
Publisher: Taylor & Francis Ltd

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

Weight: 430g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032902395

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