Matthias Johannes Bauer,Sarah Sobolewski
Grune Marketing-Kommunikation: Green Communication im Marketing-Mix nachhaltigkeitsorientierter Unternehmen
Grune Marketing-Kommunikation: Green Communication im Marketing-Mix nachhaltigkeitsorientierter Unternehmen
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- Condition: Brand new
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- More about Grune Marketing-Kommunikation: Green Communication im Marketing-Mix nachhaltigkeitsorientierter Unternehmen
Format: Paperback / softback
Length: 82 pages
Publication date: 23 August 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Das Buch beschäftigt sich mit der Leitfrage, welchen Einfluss Nachhaltigkeit auf die Kommunikationspolitik von Unternehmen im Rahmen des Green Marketings hat.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658378592
Edition number: 1. Aufl. 2022
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