Guardrails: How to embrace AI in your business without damaging your brand

Neither hope nor denial are strategies for managing AI risk.

AI adoption is accelerating faster than any previous technological shift. The opportunities for creating competitive advantage are huge – but so are the risks of new, faster routes to reputational damage.

GuardrAIls bridges the gap between innovation and reputation management by providing actionable, non-negotiable guardrails for ethical AI together with a framework for managing the Seven Pillars of AI Reputational Risk. With incisive case studies from companies such as Air Canada, Coca-Cola and Google Photos, together with concrete decision frameworks, crisis playbooks and a pragmatic 90-day action plan, it enables leaders to adopt AI aggressively but responsibly, and turn potential crises into competitive advantage.

Discover how to put in place effective AI governance, not as a technical or legal exercise but as a critical marketing and brand-protection discipline, so that you can actively maintain brand authenticity and stakeholder trust as you chart the path into the future.

• Publication date: 13 October 2026
• Page count: 292
• Dimensions: Height 214 mm; Width 140 mm; Thickness 26 mm
• Publisher: Practical Inspiration Publishing
• Format: Paperback
• ISBN-13: 9781805760382