Handbook of Social Media in Education, Consumer Behavior and Politics, Volume 1: Volume 1

The Handbook of Social Media in Education, Consumer Behavior and Politics explores the impact of social media on education, consumer behavior, and politics, covering contributors, dissemination, perception, opinion, behavior, pedagogy, economics, commercialization, politics, design, and innovation.

Format: Hardback
Length: 700 pages
Publication date: 01 December 2023
Publisher: Elsevier Science & Technology

The Handbook of Social Media in Education, Consumer Behavior, and Politics delves into the profound impact of social media within these interconnected systems. Spanning from the diverse contributors to social media, including social influencers and ordinary individuals, to the dissemination of information through shares and likes, and the subsequent influence on perception, opinion, and behavior, this comprehensive book offers a comprehensive exploration.

Education is a central domain of inquiry, shedding light on the multifaceted influences of social media on pedagogy, class participation, e-learning, academic performance, and the intricate dynamics between teachers, parents, and students. The book delves into how social media shapes teaching practices, fosters engagement, and impacts learning outcomes, while also examining its role in shaping the attitudes and behaviors of educators and learners alike.

In addition to education, the Handbook encompasses coverage of economics and commercialization, delving into the realm of digital marketing and social media. It explores the rise of social influencers, their impact on consumer behavior, and the strategies employed by businesses to harness the power of social media for marketing and branding purposes. The book also examines the economic implications of social media, including its potential for job creation and economic growth.

Politics is another critical area of examination, as social media plays a pivotal role in shaping political awareness, participation, and election outcomes. The book explores how social media platforms facilitate political discourse, mobilize communities, and influence public opinion. It examines the impact of social media on political campaigns, voter behavior, and the formation of political ideologies. Furthermore, the Handbook delves into the ethical considerations and challenges associated with social media in politics, such as misinformation, cyberbullying, and the erosion of democratic norms.

Design and innovation are also integral components of the Handbook, as social media and its associated tools continue to evolve and shape our interactions with the digital world. The book explores the design principles and strategies behind social media platforms, emphasizing the importance of user-friendly interfaces, accessibility, and the maximization of impact. It also discusses innovative approaches and tools for leveraging social media to promote social change, education, and engagement.

In conclusion, The Handbook of Social Media in Education, Consumer Behavior, and Politics serves as a valuable resource for scholars, researchers, educators, policymakers, and anyone interested in understanding the complex interplay between social media, education, consumer behavior, and politics. By providing a comprehensive and interdisciplinary perspective, this book offers insights into the transformative power of social media and its potential to shape our society in profound ways.

Dimension: 276 x 215 (mm)
ISBN-13: 9780323902373