Handbook of Social Media in Education, Consumer Behavior and Politics, Volume 1: Volume 1

The Handbook of Social Media in Education, Consumer Behavior and Politics explores the impact of social media on education, consumer behavior, and politics, covering contributors, dissemination, perception, opinion, and behavior. It also covers economics, commercialization, politics, design, and innovation.

Format: Paperback / softback
Length: 700 pages
Publication date: 01 December 2023
Publisher: Elsevier Science Publishing Co Inc

The Handbook of Social Media in Education, Consumer Behavior, and Politics delves into the profound impact of social media within these interconnected systems. Spanning from the diverse contributors to social media, including social influencers and ordinary individuals, to the dissemination of information through shares and likes, and the subsequent influence on perception, opinion, and behavior, this comprehensive book offers a comprehensive exploration.

Education is a central domain of inquiry, shedding light on the multifaceted influences of social media on pedagogy, class participation, e-learning, academic performance, and the intricate relationships between teachers, parents, and students. It delves into how social media shapes teaching practices, enhances student engagement, and impacts educational outcomes.

Furthermore, the Handbook encompasses economics and commercialization, examining the diverse realms of digital marketing and social media. It explores the rise of social influencers, their impact on consumer behavior, and the ways in which these platforms shape marketing strategies and consumer choices.

Politics is another critical area of study, as the Handbook examines the profound impact of social media on political awareness, participation, and election outcomes. It explores how social media platforms facilitate political discourse, mobilize communities, and influence public opinion, ultimately shaping political landscapes and outcomes.

In addition, the Handbook delves into design and innovation, focusing on the design of social media platforms and the strategies employed to maximize their impact. It discusses the importance of user-friendly interfaces, effective content moderation, and the use of data analytics to understand and enhance the effectiveness of social media in education, consumer behavior, and politics.

Overall, the Handbook of Social Media in Education, Consumer Behavior, and Politics serves as a valuable resource for scholars, researchers, policymakers, and practitioners seeking to understand the complex dynamics and implications of social media in today's interconnected world. By providing a comprehensive and interdisciplinary perspective, it contributes to our understanding of the transformative power of social media and its potential to shape education, consumer behavior, and politics in profound ways.

Weight: 450g
ISBN-13: 9780443291081