Here Comes the Flood: Perspectives of Gender, Sexuality, and Stereotype in the Korean Wave

This collection explores Korean popular culture, challenging stereotypes and examining issues of gender, sexuality, and stereotype through the lens of "Koreanness." It highlights how Hallyu, or the Korean Wave, has become a global industry, drawing in fans from all over the world. Contributors argue that these stereotypes are intertwined with how Koreans portray themselves publicly and privately, and international fans contribute to the conversation through performance and imitation. The book is valuable for scholars of media studies, pop culture, gender studies, Asian studies, sociology, and cultural studies.

Format: Paperback / softback
Length: 270 pages
Publication date: 15 September 2023
Publisher: Lexington Books

This collection delves into the intricate tapestry of Korean popular culture, challenging and dismantling the often-perpetuated stereotypes that permeate various cultural products, including K-pop, K-drama, and cover dancing. By examining these phenomena through the lens of "Koreanness," the authors seek to redefine and broaden our understanding of the multifaceted aspects of Korean culture.

A diverse array of contributors showcases how Hallyu, or the Korean Wave, began as a gentle ripple across Asia and transformed into a mighty tsunami, impacting every continent. This global phenomenon has turned Korean popular culture into an industry that captivates fans worldwide. The stereotypes and issues explored in this collection are intricately linked to how Koreans, both at home and in the diaspora, present themselves to the public and perceive themselves privately.

In parallel, international fans of Hallyu actively participate in the conversation through performance and imitation, either reinforcing or challenging these stereotypes. Contributors examine a wide range of settings to establish a symbiotic relationship between traditional Korean values and modern Korean society, highlighting the ways in which cultural content creators shape and reflect these values.

This book is a valuable resource for scholars and enthusiasts alike, spanning disciplines such as media studies, pop culture, gender studies, Asian studies, sociology, and cultural studies. It offers insightful perspectives and comprehensive analyses, shedding light on the complex dynamics of Korean popular culture and its impact on global audiences. By exploring the intersections of gender, sexuality, and stereotypes, this collection contributes to our understanding of the rich and diverse tapestry of Korean culture.

Weight: 435g
Dimension: 231 x 154 x 17 (mm)
ISBN-13: 9781793636324