Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny
Hispanic Marketing: The Evolution of the Latino Consumer
Hispanic Marketing: The Evolution of the Latino Consumer
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- More about Hispanic Marketing: The Evolution of the Latino Consumer
Format: Hardback
Length: 478 pages
Publication date: 05 December 2024
Publisher: Taylor & Francis Ltd
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
Weight: 880g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032137728
Edition number: 4 ed
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