Ana Andjelic
Hitmakers: How Brands Influence Culture
Hitmakers: How Brands Influence Culture
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- Condition: Brand new
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- More about Hitmakers: How Brands Influence Culture
Format: Hardback
Length: 220 pages
Publication date: 13 December 2024
Publisher: Taylor & Francis Ltd
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
Weight: 570g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032878713
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