Fielding Montgomery
Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements
Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Couldn't load pickup availability
Excellent- More about Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements
Fielding Montgomery's research shows that U.S. presidential campaign advertisements have increasingly used horror framing from 2000 to 2020, with classic and conflicted frameworks being the most common. Televised advertisements are analyzed to illustrate how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion.
Format: Paperback / softback
Length: 240 pages
Publication date: 15 September 2023
Publisher: Lexington Books
In his groundbreaking work, "In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements," Fielding Montgomery delves into a chilling pattern of predominantly increasing horror framing observed across presidential elections from 2000 to 2020. By meticulously analyzing the two most prevalent frameworks of horror within U.S. popular culture—classic and conflicted—he sheds light on how these frameworks are skillfully deployed in twenty-first-century U.S. presidential campaign advertisements. Montgomery's analysis takes us on a captivating journey through televised advertisements, providing a clearer picture of how horror frameworks have been utilized, the intensity with which they have been employed, and how self-positive appeals to audience efficacy serve to bolster these rhetorical attempts at persuasion. Through his meticulous research, Montgomery unveils the profound impact of horrific campaign rhetoric on contemporary political unrest, offering a potential path forward for navigating these unsettling times. This thought-provoking work is a must-read for anyone interested in understanding the dark undercurrents of political discourse and the enduring power of horror framing in shaping public opinion.
Weight: 386g
Dimension: 231 x 153 x 15 (mm)
ISBN-13: 9781793643230
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Canada, France, Ireland, Italy, Germany, Spain, Netherlands, New Zealand and the United States of America.
- Delivery times: within 5 - 20 business days when ordering to France, Germany, Ireland, Spain, Canada and the United States. Up to 30 business days for Australia and New Zealand.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for international orders.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
