Hospitality Marketing: Principles and Practices

Hospitality Marketing is an introductory textbook that demonstrates how to apply marketing principles to the hospitality industry, with examples and case studies from real-life work situations. It also discusses the impact of the Internet on marketing and hospitality, including social media marketing, user-generated content, and technology. The fourth edition has been updated to include new content on COVID-19, competitive advantage, and events and experiences. It is written specifically for students taking marketing modules in hospitality courses and is a valuable resource for promoting learning.

Format: Paperback / softback
Length: 402 pages
Publication date: 15 August 2022
Publisher: Taylor & Francis Ltd

Hospitality Marketing is a comprehensive textbook designed to guide readers in effectively integrating marketing principles within the hospitality industry. The fourth edition of this text offers a rich array of examples and case studies, showcasing how the concepts discussed within its chapters can be successfully applied to real-life work scenarios. Throughout, a strong emphasis is placed on topical issues such as sustainable marketing, corporate social responsibility, and relationship marketing. Additionally, the book delves into the profound impact that the Internet has had on both marketing and hospitality, utilizing a diverse range of tools, including various Internet learning activities.

To enhance its relevance and applicability, this fourth edition has been extensively revised and updated. It includes new content on emerging trends in social media marketing, user-generated content, group-buying behavior, franchising, internationalization, and the unpredictable factors influenced by events like COVID-19. Furthermore, the book provides a comprehensive exploration of the role of technology in marketing, encompassing the use of artificial intelligence, service robots, and the metaverse to develop and deliver services, as well as measure customer experiences.

In addition to these updates, the textbook boasts an expanded online resource section. It includes a PowerPoint deck, a test bank of questions, and additional links to relevant YouTube and Instagram content. This resourcefulness further enhances the learning experience for students enrolled in marketing modules within hospitality courses, making this book an invaluable tool for promoting knowledge and understanding.

Written with a clear and concise style, Hospitality Marketing is tailored specifically for students pursuing marketing modules within hospitality courses. It serves as a valuable resource for enhancing their understanding of marketing principles and their practical application within the hospitality sector. Whether you are an aspiring hospitality professional or a student seeking to expand your marketing expertise, this book offers a wealth of knowledge and insights that will contribute to your success in this dynamic field.

Weight: 916g
Dimension: 174 x 249 x 33 (mm)
ISBN-13: 9781032030265
Edition number: 4 ed