How Change Happens: Why Some Social Movements Succeed While Others Don't

How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns, including tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction.

Format: Hardback
Length: 240 pages
Publication date: 05 June 2018
Publisher: John Wiley & Sons Inc

What are the elements that fuel effective social and environmental movements while others fail?

How Change Happens delves into the leadership strategies, campaign tactics, and grassroots efforts employed in various contemporary social change campaigns. The book explores successful movements that have made significant strides since the 1980s, including tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that have struggled, such as Occupy Wall Street, and those that continue to face challenges, such as gun violence prevention and carbon emissions reduction. Additionally, the book explores the implications for emerging movements like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens offers valuable insights for changemakers who aim to positively impact society and the planet in the 21st century.

Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and renowned authority on scaling social innovation. She holds the position of Executive Director at the Global Social Enterprise Initiative (GSEI) at Georgetown University's McDonough School of Business, where she is also a co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, a global social impact consulting firm, and is frequently invited to speak at nonprofit, philanthropic, and corporate events. Her expertise has been featured in prominent media outlets such as The Washington Post, {URL}, and Harvard Business Review.com.

Weight: 452g
Dimension: 161 x 236 x 25 (mm)
ISBN-13: 9781119413813