Eric Hausler,Jurgen Hausler
How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully
How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully
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- More about How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully
Format: Paperback / softback
Length: 226 pages
Publication date: 27 March 2024
Publisher: Springer
Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth.
Dimension: 235 x 155 (mm)
ISBN-13: 9783658437756
Edition number: 2024 ed.
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