How Minds Change: The New Science of Belief, Opinion and Persuasion

How Minds Change explores the latest research in psychology and neuroscience to reveal how beliefs take hold in less than a generation, in less than a decade, and sometimes in an instant. It offers practical advice on how to change someone's mind and reshape their world view.

Format: Paperback / softback
Length: 352 pages
Publication date: 04 May 2023
Publisher: Oneworld Publications

Our most deeply held opinions and beliefs can be changed - here's how.

As the world is increasingly polarised, it feels impossible to change the mind of someone with a conflicting view. But this book shows that you could be one conversation away from changing someone's mind about something, maybe a lot of things. Self-delusion expert and psychology nerd David McRaney sets out to discover not just what it takes to influence others, but why we believe in the first place.

Along the way he meets a former Westboro Baptist Church member who was deradicalised on Twitter, goes deep canvassing to see how quickly people will surrender their character-defining views, finds a 9/11 Truther who turns his back on it all, and reveals how, within a few years, half a country can go from opposing the 'gay agenda' to happily attending same-sex weddings. Distilling the latest research in psychology and neuroscience, How Minds Change reveals how beliefs take hold, not over hundreds of years, but in less than a generation, in less than a decade, and sometimes in an instant.

Weight: 306g
Dimension: 127 x 198 x 31 (mm)
ISBN-13: 9780861545681