How to Apologise for Killing a Cat: Rhetoric and the Art of Persuasion

Rhetoric is a powerful tool that can change lives, for good or bad. In this guide, speechwriter Guy Doza rescues rhetoric from the shadows and showcases its immense power to change lives. He highlights punchy sayings from Ancient Rome to modern marketing and shows how leaders, businesses, and even our own friends use rhetorical techniques every day to make convincing arguments. This book is a quick read, humorous, and highly practicable, and it decodes the tricks and techniques of rhetoric for everyday readers. It is the only book you need to make a convincing marketing pitch, give a rousing speech, and write persuasively.

Format: Hardback
Length: 256 pages
Publication date: 01 September 2022
Publisher: Canbury Press

Most books on persuasion focus on teaching a select few how to influence and sway the masses. However, Guy Doza offers a unique perspective with his book, "How to Apologise for Killing a Cat." Instead of merely instructing on persuasive techniques, Doza delves into the tactics employed by individuals and groups seeking to change our minds and behavior.

In his book, Doza employs the "rule of three" to emphasize a point, a rhetorical technique that has been used by influential figures throughout history. He showcases punchy sayings from ancient Rome to modern marketing, demonstrating how leaders, businesses, and even our friends use rhetorical techniques to make convincing arguments.

One of the key insights of "How to Apologise for Killing a Cat" is that rhetoric is not just a tool for persuasion but can be used for both positive and negative purposes. Doza explains how rhetoric can be employed to inspire change, build relationships, and even apologize for mistakes. He provides practical examples and tips on how to use rhetoric effectively in various situations, such as convincing an investor to support your venture, engaging with potential lovers in a bar, and apologizing for accidentally harming someone's pet.

The book is written in a humorous and highly practical manner, making it accessible to everyday readers. Doza's witty anecdotes and examples help to keep the reader engaged and entertained while imparting valuable rhetorical skills. He also offers six rules of apology that should be used if you ever accidentally run over your neighbor's cat, providing a lighthearted yet practical guide to navigating difficult situations.

In conclusion, "How to Apologise for Killing a Cat" is a must-read for anyone interested in understanding and leveraging the power of rhetoric. By offering an X-ray into the tactics of those trying to change our minds and behavior, Doza provides a valuable guide to persuasive speaking and writing. Whether you are seeking to influence others for positive change or simply improve your communication skills, this book will help you achieve your goals.

Dimension: 129 x 198 (mm)
ISBN-13: 9781912454709