How to Market Books

How to Market Books is a comprehensive guide to marketing for the publishing industry, covering theory, practice, and international perspectives. It is updated regularly and offers practical advice on organizing and delivering marketing plans, as well as objective coverage of digital and social marketing and GDPR.

Format: Paperback / softback
Length: 482 pages
Publication date: 13 May 2019
Publisher: Taylor & Francis Ltd

Over five editions, How to Market Books has firmly established itself as the go-to reference for marketing within the publishing industry and the broader creative economy. This invaluable resource is relied upon by industry professionals and students alike in the field of Publishing Studies. In the ever-evolving landscape of the publishing industry, where technology has revolutionized the distribution and sale of content on a global scale, this comprehensive guide underscores the crucial role of marketers and the diverse strategies and techniques at their disposal. The book adopts a logical and reassuring approach, beginning with a foundational exploration of marketing theory and seamlessly transitioning into its practical application. Readers are provided with a blend of practical guidance on organizing and executing effective marketing plans, accompanied by an objective perspective that aids in their future management of emerging issues.

In keeping with its reputation for being accessible, engaging, and supportive, the 6th edition of How to Market Books has undergone a thorough update. This edition maintains the book's popular, user-friendly style while offering a wealth of new features. It provides a fully international perspective, catering to the global nature of the publishing industry. Additionally, it includes new case studies that vividly illustrate evolving industry issues and their practical applications. The coverage of digital and social marketing has been extensively revised to reflect the latest trends and regulations, including GDPR compliance. Furthermore, the book includes topical updates, additional case studies, and valuable tips on securing work in the publishing industry on a companion website.

To enhance its relevance to every aspect of publishing, the 6th edition delves into detailed coverage of individual market segments. This comprehensive approach ensures that marketers can tailor their strategies to meet the specific demands and requirements of different publishing sectors. Whether you are a publisher, author, or marketing professional, How to Market Books is an indispensable resource that will empower you with the knowledge and skills needed to succeed in the dynamic world of publishing.

Weight: 756g
Dimension: 157 x 234 x 27 (mm)
ISBN-13: 9781138597259
Edition number: 6 New edition