Terry Hannington
How to Measure and Manage Your Corporate Reputation
How to Measure and Manage Your Corporate Reputation
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- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
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Format: Paperback / softback
Length: 104 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively me
Weight: 200g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032837628
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UK and International shipping information
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