How To Negotiate

Negotiation is a fundamental part of all of our lives, and by understanding how the psychology of it works, you will be able to conduct all types of negotiation with greater ease and efficiency.

Format: Paperback / softback
Length: 128 pages
Publication date: 07 March 2019
Publisher: Pan Macmillan

Negotiation is an integral aspect of our daily lives, often going unnoticed or underestimated. However, it is a complex and strategic game that involves power battles and psychological warfare. In our fast-paced world, we often fail to acknowledge the intricacies of negotiation and its profound impact on our interactions.

In his book, "How to Negotiate," Christopher Copper-Ind delves into the intricacies of various types of negotiations, ranging from mundane household tasks to high-stakes business deals. By understanding the psychology behind negotiation, readers can gain valuable insights and skills that will empower them in their own negotiations.

One of the key aspects of negotiation is the ability to understand the other party's perspective. Copper-Ind emphasizes the importance of active listening and empathy, which can help negotiators build rapport and create mutually beneficial solutions. He also highlights the importance of setting clear goals and expectations, as well as being prepared to compromise and find creative alternatives.

Another crucial skill in negotiation is the ability to negotiate effectively. Copper-Ind provides practical strategies and techniques for negotiating successfully, such as using persuasive language, leveraging social proof, and managing emotions. He also emphasizes the importance of maintaining a positive attitude and staying calm under pressure.

Negotiation is not just about reaching a deal; it is also about building relationships and fostering trust. Copper-Ind highlights the importance of maintaining positive communication and building a reputation as a fair and reliable negotiator. He also provides advice on how to handle difficult negotiations, such as dealing with aggressive or unreasonable parties.

In conclusion, negotiation is a skill that can be learned and honed with practice. By understanding the psychology and essential skills involved, readers can gain the confidence to succeed in their own negotiations and achieve better outcomes. "How to Negotiate" is a valuable resource for anyone looking to improve their negotiation abilities and achieve success in their personal and professional lives.

Weight: 112g
Dimension: 198 x 182 x 2 (mm)
ISBN-13: 9781509814633