How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services

Bestselling author Doug Fletcher offers practical advice to help professionals in selling consulting and professional services. His book "How to Win Client Business When You Don't Know Where to Start" teaches five skills necessary to succeed: creating a personal brand, demonstrating expertise, building a professional ecosystem, developing trust-based relationships, and practicing everyday success habits.

Format: Hardback
Length: 240 pages
Publication date: 21 October 2021
Publisher: John Wiley & Sons Inc

How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services is an invaluable and indispensable guide for everyone in the business of selling professional and consulting services. Author Doug Fletcher dives deeply into the five skills required to make it rain:
1. Create Your Personal Brand Identity: Develop a strong and unique personal brand that sets you apart from your competitors. This includes defining your values, skills, and expertise, and creating a compelling story that resonates with your target audience.
2. Demonstrate Your Professional Expertise: Showcase your professional knowledge and skills through your website, social media, and other marketing channels. This includes providing valuable content, such as blog posts, articles, and videos, that demonstrate your expertise and help you build trust with your clients.
3. Build Your Professional Ecosystem: Create a network of professionals, such as colleagues, mentors, and industry experts, who can support you in your business endeavors. Attend networking events, join professional organizations, and collaborate with others to expand your reach and build relationships.
4. Develop Trust-Based Relationships: Build trust with your clients by being transparent, honest, and reliable. Listen to their needs and concerns, and provide solutions that meet their expectations. This includes delivering high-quality work, meeting deadlines, and exceeding client expectations.
5. Practice Everyday Success Habits: Develop daily habits that promote success in your business. This includes setting goals, prioritizing tasks, and managing your time effectively. Additionally, stay focused on your long-term vision and continue to learn and grow as a professional.
How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn readers from sales novices into rainmakers.
Written by the same celebrated author who brought readers the best-selling book How Clients Buy, How to Win Client Business When You Don't Know Where to Start is perfect for any professional services provider or consultant who seeks to dramatically increase their book of business.

Weight: 498g
Dimension: 161 x 235 x 22 (mm)
ISBN-13: 9781119676904