John Westwood
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
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Format: Paperback / softback
Length: 200 pages
Publication date: 03 May 2025
Publisher: Kogan Page Ltd
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
Weight: 240g
Dimension: 138 x 216 x 12 (mm)
ISBN-13: 9781398619739
Edition number: 8 Revised edition
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