Huawei Wisdom: Develop Strategy to Execution at Critical Moments

This book examines Huawei's three critical life-and-death crisis moments and the transformation process they triggered, offering insights into future strategies and implementation for middle and senior managers, researchers, and students.

Format: Hardback
Length: 247 pages
Publication date: 21 May 2022
Publisher: Springer Verlag, Singapore

This comprehensive book delves into the three pivotal life-and-death crisis moments that Huawei encountered during its remarkable growth journey, and the profound transformation they sparked. It offers a detailed account of Huawei's strategic thinking and implementation processes at these critical junctures, encompassing areas such as corporate globalization strategy decision-making, overseas marketing, change management, and more.

Designed for middle and senior managers seeking to overcome challenges in product development, market expansion, and business model transformation, particularly in the information and communication industry and manufacturing sectors, this book serves as a valuable resource. It also resonates with researchers, students, consultants, and trainers specializing in corporate transformation, strategic management, and international marketing, providing insights and inspiration for their pursuits.

The first crisis moment that Huawei faced occurred in 2001, when the company was forced to reevaluate its business model due to the rapid growth of the telecommunications industry. Recognizing the need for diversification, Huawei embarked on a strategic shift towards developing a comprehensive portfolio of products and services, including network infrastructure, consumer electronics, and mobile devices. This transformation not only helped Huawei weather the crisis but also laid the foundation for its future success.

The second crisis moment came in 2008, when the global financial crisis hit, causing a severe impact on Huawei's business. To mitigate the effects, Huawei implemented a series of cost-cutting measures, streamlined its operations, and focused on its core competencies. This resilience allowed Huawei to emerge stronger and more competitive than ever before.

The third crisis moment occurred in 2018, when the United States imposed sanctions on Huawei, restricting its access to technology and markets. In response, Huawei adopted a proactive approach, investing in research and development, expanding its global partnerships, and diversifying its business operations. This strategic adaptability enabled Huawei to navigate the challenges and continue its growth trajectory.

Throughout these crisis moments, Huawei has demonstrated a remarkable ability to adapt and evolve. The book explores Huawei's strategic thinking and implementation processes, highlighting the key factors that have contributed to its success. It also provides valuable insights into the challenges faced by other companies in similar situations, offering practical strategies for overcoming adversity and achieving sustainable growth.

In conclusion, this book is a must-read for anyone interested in understanding the dynamics of corporate transformation, strategic management, and international marketing. It offers a comprehensive and insightful perspective on Huawei's journey, providing valuable lessons and strategies that can be applied to other organizations seeking to navigate the complexities of the modern business landscape.

Weight: 565g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811911682
Edition number: 1st ed. 2022