Humanistic Tourism: Values, Norms and Dignity

Human dignity has received little attention in tourism studies, but this edited book applies a humanistic management approach to re-discover the value of human life, dignity, and awareness of the ethical dimensions of work. It presents ethical values and norms as foundations and vehicles to dignify tourism stakeholders' vision and mission and offers humanistic education as a mechanism to innovate tourism management contents and practices.

Format: Hardback
Length: 250 pages
Publication date: 30 December 2020
Publisher: Taylor & Francis Ltd

Human dignity has received relatively little attention within the realm of tourism studies. The interconnected aspects of dignity in tourism urgently demand extensive avenues for future research, as tourism is both an information-intensive industry and a valuable experience derived from the interactions and co-creation processes involving hosts and guests across diverse political, socio-economic, cultural, and environmental contexts. These contexts significantly influence how individuals perceive their values, norms, and experiences within the realm of tourism.

This edited book represents a pioneering effort to apply a humanistic management approach to tourism, encompassing a re-evaluation of the significance of human life, dignity, and awareness of the ethical dimensions of work. The book aims to raise awareness about the contemporary relevance of the human dignity concept in interpreting and managing the limitations of traditional approaches to tourism and addressing the challenges and new scenarios, including the ongoing COVID-19 pandemic crisis. It establishes ethical values and norms as the foundations and vehicles for dignifying the vision and mission of tourism stakeholders, including policy, strategies, and practices, as well as the beliefs, attitudes, and behaviors of individuals and tourists. Humanistic education is presented as a pervasive mechanism to innovate tourism management contents and practices by offering diverse educational and training formats or re-framing traditional ones to cater to different target audiences.

The book adopts a critical and positive approach to tourism management, drawing from a diverse range of disciplinary perspectives, case studies, and examples. This diversity makes the book appealing to a wide range of readers, including tourism scholars, researchers, practitioners, and postgraduate students in management and organization disciplines. By exploring the multifaceted dimensions of human dignity in tourism, this book contributes to the growing body of knowledge and understanding of this important topic, paving the way for further research and development in the field.

Weight: 536g
Dimension: 159 x 237 x 23 (mm)
ISBN-13: 9780367623401