Humanizing B2B: The new truth in marketing that will transform your brand and your sales

To move products, you need to move people, and to move people, you need to move minds. Modern B2B marketing is all about driving growth through branding, purpose, stories, emotion, people, and culture. Paul Cash is a creative entrepreneur and storyteller on a mission to humanize B2B marketing, and James Trezona is a strategist and MD of Rooster Punk, using storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Format: Paperback / softback
Publication date: 27 April 2021
Publisher: Practical Inspiration Publishing

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It's time to wake up to the power of branding, purpose, stories, emotion, people, and culture to drive growth.

There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today's demanding world.

PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.

JAMES TREZONA is a strategist, marketer, and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Weight: 284g
Dimension: 140 x 217 x 22 (mm)
ISBN-13: 9781788602518