Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers

Influencers have always used hype to get what they want, but now people are more susceptible to propaganda and persuasion than ever. Michael F. Schein's The Hype Handbook provides 12 fundamental strategies for creating and leveraging hype for positive purposes, such as attracting attention, creating a community of acolytes, selling a message, and creating a step-by-step "manifesto". Schein illustrates his methods through stories of the world's most effective hype artists, including Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.

\n Format: Hardback
\n Length: 224 pages
\n Publication date: 09 February 2021
\n Publisher: McGraw-Hill Education
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Influencers have always wielded the power of hype to achieve their goals. However, never before in history have individuals been so receptive to propaganda and persuasion as they are today. Hype truly dominates our world.

Imagine the possibilities if you could harness and utilize hype for positive purposes, such as achieving business success, assisting others, or bringing about positive change in your community. Michael F. Schein, renowned marketing guru, reveals the secrets to creating and leveraging hype for good in his book, The Hype Handbook.

In this comprehensive guide, Schein offers 12 fundamental strategies for generating and leveraging hype for positive outcomes, including:

1. Attracting the attention of key individuals who can impact your cause.
2. Building a community of acolytes who support your mission.
3. Creating an atmosphere of curiosity and intrigue to captivate your audience.
4. Selling your message with the finesse of a master persuader.
5. Crafting a step-by-step "manifesto" to guide your actions.

Schein draws upon the latest research in psychology, sociology, and neuroscience to break down the concept of hype into actionable strategies, skills, and techniques. He illustrates his methods through captivating stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.

Regardless of your temperament, education, budget, background, or natural abilities, The Hype Handbook provides you with everything you need to apply the most powerful tools of persuasion for personal and business success.

So, why wait? Unleash the power of hype and make a positive impact on the world around you. Start implementing the strategies outlined in The Hype Handbook today and watch as your influence and impact grow.

\n Weight: 440g\n
Dimension: 161 x 236 x 24 (mm)\n
ISBN-13: 9781260470130\n \n