Identity Designed: The Definitive Guide to Visual Branding

Identity Designed is a comprehensive guide to visual branding for students, independent designers, and entrepreneurs. It covers the history, importance, best practices, and methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing designs. The book features projects by top design studios and includes a recap of key points for each case study.

\n Format: Hardback
\n Length: 288 pages
\n Publication date: 24 January 2019
\n Publisher: Rockport Publishers Inc.
\n

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and future-proofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

\n Weight: 1224g\n
Dimension: 224 x 261 x 24 (mm)\n
ISBN-13: 9781631595943\n \n