Jens Hagelstein
Imagetransfers in der personalisierten Organisationskommunikation: Konzeption und Validierung des dualen Imagetransfermodells
Imagetransfers in der personalisierten Organisationskommunikation: Konzeption und Validierung des dualen Imagetransfermodells
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- More about Imagetransfers in der personalisierten Organisationskommunikation: Konzeption und Validierung des dualen Imagetransfermodells
Format: Paperback / softback
Length: 173 pages
Publication date: 06 October 2023
Publisher: Springer Fachmedien Wiesbaden
Dabei wird das duale Imagetransfermodell entwickelt, das affektive und kognitive, explizite und implizite sowie kontrollierte und automatische Imagetransfers erfasst, und anschließend in drei Experimentalstudien überprüft.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658429843
Edition number: 1. Aufl. 2023
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