In The Meantime: Lessons and Learning from a Career in Beer

The book "Meantime: How to Brew a Successful Career in Selling and Marketing Consumer Goods" is a finalist in the Business Book Awards 2023. It shares the lessons Nick Miller learned in his career in the UK beer industry, including how to think strategically, maximize team strengths, find benefits in setbacks, analyze strengths and weaknesses, motivate teams, and enjoy success.

Format: Paperback / softback
Length: 272 pages
Publication date: 22 September 2022
Publisher: Right Book Press

Nick Miller's remarkable journey in the UK beer industry is a testament to the ingredients necessary for a successful career in selling and marketing consumer goods. With a blend of creativity, dedication, and discipline, Miller promoted world-class beer brands into nationwide pub chains and supermarkets, transforming Peroni from a niche Italian import into the UK's premier lager. Later, he led Meantime, a craft beer minnow, to a successful turnaround and eventual sale to SABMiller for £120 million.

In his book, "The Meantime," Miller distills his lessons learned throughout his career to show leaders how to think strategically about selling and marketing, maximize the strengths of their team, find benefits in setbacks and barriers, analyze their own strengths and weaknesses, motivate their team, and enjoy themselves along the way. He also shares amusing anecdotes and engaging tales from a career well lived, providing a disciplined way of thinking that can enable individuals to achieve their goals in their chosen industry.

Miller's story is a inspiring reminder that success in selling and marketing consumer goods requires a combination of skills, mindset, and a willingness to embrace challenges and setbacks. His lessons offer valuable insights for anyone seeking to build a successful career in this field.

Weight: 532g
Dimension: 157 x 233 x 30 (mm)
ISBN-13: 9781912300921