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Individuals in B2B Marketing: Sensemaking and Action in Context
Individuals in B2B Marketing: Sensemaking and Action in Context
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- Condition: Brand new
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- More about Individuals in B2B Marketing: Sensemaking and Action in Context
Format: Paperback / softback
Length: 264 pages
Publication date: 26 December 2025
Publisher: Taylor & Francis Ltd
This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.
Weight: 510g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032482361
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