Influence, New and Expanded UK: The Psychology of Persuasion

Robert Cialdini's "Influence: Science and Practice" is a revised and updated international bestseller that explains the psychology of why people say yes and provides practical insights for applying these principles ethically in business and everyday settings. It covers the Universal Principles of Influence, such as reciprocation, commitment and consistency, social proof, liking, authority, scarcity, and unity, and offers new research and examples to enhance persuasiveness.

\n Format: Paperback / softback
\n Length: 592 pages
\n Publication date: 13 May 2021
\n Publisher: HarperCollins Publishers Inc
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The go-to resource for influence and persuasion, a renowned international bestseller with over 5 million copies sold, has been revised and updated to include new research, insights, examples, and online applications. In this new edition, Robert Cialdini, a New York Times bestselling author of Pre-Suasion and a seminal expert in the fields of influence and persuasion, explains the psychology behind why people say yes and provides practical strategies for applying these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucial subject surprisingly easy to understand. He introduces the Universal Principles of Influence, including new research and applications, to help individuals become more skilled persuaders and protect themselves against unethical influence attempts.

While many may think they understand these principles, Cialdini emphasizes the importance of delving into their intricacies to gain full power. The book is backed by 35 years of evidence-based, peer-reviewed scientific research, including a three-year field study on what leads people to change. Influence provides a comprehensive guide to using these principles to move others in your direction, offering a cost-free and deceptively easy approach.

Whether you're seeking to influence others for personal or professional gain, this revised and updated edition of Influence is a valuable resource that will help you achieve your goals ethically and effectively.

\n Weight: 694g\n
Dimension: 152 x 229 x 47 (mm)\n
ISBN-13: 9780063138797\n \n