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Influencer Marketing: Building Brand Communities and Engagement
Influencer Marketing: Building Brand Communities and Engagement
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- More about Influencer Marketing: Building Brand Communities and Engagement
Format: Paperback / softback
Length: 332 pages
Publication date: 27 May 2025
Publisher: Taylor & Francis Ltd
Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
Weight: 602g
Dimension: 174 x 246 x 24 (mm)
ISBN-13: 9781032562223
Edition number: 2 ed
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UK and International shipping information
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