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Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives
Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives
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- More about Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives
Format: Paperback / softback
Length: 256 pages
Publication date: 20 July 2026
Publisher: Taylor & Francis Ltd
This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Weight: 500g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032907208
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