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Mike Kennard

Innovation and Entrepreneurship

Innovation and Entrepreneurship

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  • Condition: Brand new
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  • More about Innovation and Entrepreneurship


This textbook explores strategic approaches and concepts for managing innovation and entrepreneurship, supported by practical insights from various industry sectors. It identifies key challenges and dilemmas faced by managers and executives, explores factors that drive entrepreneurial venture creation and growth, and considers how innovation and entrepreneurship can be facilitated through technology, knowledge, intellectual property, and networks. It is a practical and concise introduction for executive education students and postgraduate students studying modules on Innovation and Entrepreneurship.

Format: Hardback
Length: 114 pages
Publication date: 14 May 2021
Publisher: Taylor & Francis Ltd


Innovation and entrepreneurship play a crucial role in the success of managers, organizations, and governments. This concise textbook delves into strategic approaches and concepts essential for effective management, backed by practical insights from diverse industry sectors.

The book identifies the challenges and dilemmas faced by managers and executives responsible for driving, stimulating, and sustaining innovation within large, complex organizations. It explores the critical factors that fuel entrepreneurial venture creation and growth, such as opportunity identification, risk management, and alternative funding sources.

Furthermore, the book examines how innovation and entrepreneurship can be facilitated through technology, knowledge, intellectual property, and networks. Each chapter includes a summary of key points, practical examples showcasing innovation and entrepreneurship in action, discussion and reflection activities, and additional reading suggestions.

Innovation and Entrepreneurship serves as a valuable resource for executive education students enrolled in MSc and MBA apprenticeship programs, as well as supplementary reading for postgraduate students pursuing modules on Innovation and Entrepreneurship.

Weight: 266g
Dimension: 146 x 224 x 14 (mm)
ISBN-13: 9780367510572

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