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Peng Duan

Innovations of China's Mainstream Media Convergence

Innovations of China's Mainstream Media Convergence

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  • More about Innovations of China's Mainstream Media Convergence

This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China.

Format: Paperback / softback
Length: 156 pages
Publication date: 13 March 2023
Publisher: Springer Verlag, Singapore


This comprehensive book delves into the realm of media convergence, offering insightful perspectives on China's mainstream media. It begins by examining the transformative shift occurring within the media landscape, where the traditional boundaries between media channels are gradually eroding. This dissolution is accompanied by the widespread adoption and utilization of new communication technologies, presenting both challenges and opportunities for China.

The book then delves into theoretical discussions about the interplay between conventional media and new media. Drawing upon President Xi Jinping's guiding opinions on media convergence, it analyzes the political responsibilities of mainstream media in navigating these changes, identifying potential opportunities amidst challenges.

With a conceptual focus and practical contributions, this book serves as a valuable resource for media professionals and government agencies seeking to understand the profound implications of media convergence and the future trajectory of media development in China. It sheds light on the diverse range of transformations brought about by this phenomenon and provides valuable guidance for navigating the evolving media landscape.

Weight: 261g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811691485
Edition number: 1st ed. 2022

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