Innovative B2B Marketing: New Models, Processes and Theory

Innovative B2B Marketing is a comprehensive guide for marketers looking to stay ahead of the curve in the digital era. It provides up-to-date information on new customer habits, the digital era, and how to shift away from outdated traditional practices. Written by a leading voice in the B2B marketing sphere
sphere, the book features real-life examples from various sectors and includes new chapters on customer attrition, B2B partnership marketing, and lead nurturing. It is accompanied by online resources such as case studies, web links, and presentation slides.

Format: Paperback / softback
Length: 376 pages
Publication date: 03 August 2022
Publisher: Kogan Page Ltd

Navigating the intricate landscape of B2B marketing requires a comprehensive understanding of evolving customer habits, the digital era, and the need to shift away from outdated traditional practices. To aid marketers in their quest for the latest approaches, models, and solutions, Innovative B2B Marketing serves as a vital resource. Authored by a prominent figure in the B2B marketing field, who collaborates with esteemed organizations such as the Chartered Institute of Marketing (CIM), this book offers a wealth of real-life examples drawn from diverse sectors, including marine, information technology, and pharmaceutical. Additionally, it includes topical discussion points and challenges from key B2B marketing forums and associations.

In its second edition, this comprehensive guide has been thoroughly revised and updated to encompass the latest trends and developments. It now includes new chapters on customer attrition, B2B partnership marketing, and lead nurturing, providing valuable insights into these critical areas. Furthermore, the book delves deeper into influencer marketing and explores the behaviors of millennial customers, a demographic that holds significant influence in today's business world.

To enhance the learning experience, the second edition of Innovative B2B Marketing is accompanied by an extensive array of online resources. These include case studies, web links to insightful videos and articles, and presentation slides featuring practical models and templates. These resources not only reinforce the key concepts discussed in the book but also provide practical tools and methodologies for implementing successful B2B marketing strategies.

Whether you are a seasoned B2B marketer or a newcomer seeking to expand your knowledge and expertise, Innovative B2B Marketing is an indispensable guide. By leveraging the latest insights and strategies outlined in this book, you can stay ahead of the curve, engage with customers more effectively, and drive business growth in the competitive B2B landscape. So, why wait? Embrace the power of innovation and unlock the full potential of your B2B marketing efforts with this essential resource.

Weight: 564g
Dimension: 234 x 158 x 7 (mm)
ISBN-13: 9781398604766
Edition number: 2 Revised edition