Simon Hall
Innovative B2B Marketing: New Models, Processes and Theory
Innovative B2B Marketing: New Models, Processes and Theory
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- More about Innovative B2B Marketing: New Models, Processes and Theory
Format: Hardback
Length: 376 pages
Publication date: 03 August 2022
Publisher: Kogan Page Ltd
Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.
Weight: 820g
Dimension: 242 x 164 x 34 (mm)
ISBN-13: 9781398604780
Edition number: 2 Revised edition
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