Innovative Growth: The Journey from A to B While Building C

Business-wide innovation is the key to growth, but many businesses struggle to achieve it. This book provides a guide for mid-sized businesses and strategic business units to navigate the innovation journey and achieve their desired performance. It includes clear phases, checklists, key tools, and 24 international case studies.

Format: Paperback / softback
Length: 361 pages
Publication date: 31 January 2023
Publisher: Rheologica Publishing

Business-wide innovation is the ultimate key to growth, yet it remains a daunting challenge for many businesses. This comprehensive guide aims to shed light on the process of making innovation happen, particularly for mid-sized businesses (MSBs) and strategic business units (SBUs), which are the growth engines in most economies. While most innovation books cater to start-ups or large corporates, this authoritative and practical guide focuses on the unique challenges faced by MSBs and SBUs.

The book offers a clear roadmap for businesses to navigate their innovation journey, starting from their current point of A to their desired performance point of B. It cuts through the clutter of innovation tools and emphasizes the essential capabilities that drive growth. Throughout the book, you will find clear phases and checklists for management actions, along with key tools with detailed guidance for practical use. Moreover, the book addresses the crucial aspect of managing stakeholder mindsets throughout the innovation journey, ensuring that all parties are aligned and committed to the process.

To enhance the learning experience, the book includes 24 international case studies that showcase successful innovation practices in various industries and regions. These case studies provide real-world examples and insights that can help businesses apply the principles and strategies discussed in the book.

In conclusion, if you are looking to unlock the potential of innovation for your business and achieve sustainable growth, this book is a must-read. It provides a comprehensive and practical approach to innovation, tailored specifically for MSBs and SBUs. With its clear phases, checklists, key tools, and case studies, it offers a valuable resource for managers and leaders who want to drive innovation and achieve their business goals.

Weight: 1000g
Dimension: 188 x 236 x 27 (mm)
ISBN-13: 9789187791321