Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation

A pioneering venture capitalist provides a framework for founders and executives to create innovative, enduring companies built for growth and societal good. The old Silicon Valley tenets of "move fast and break things," minimum viable products, and hyper-engagement at any cost must be replaced with new principles for responsible innovation. Companies need a new set of KCIs that measure factors such as their impact on customers, energy consumption, socioeconomic groups, and solving social problems. This guide is designed as the ultimate playbook for founders, entrepreneurs, leadership teams, and investors on how to build and maintain a responsible innovation company.

Format: Hardback
Length: 208 pages
Publication date: 07 March 2022
Publisher: McGraw-Hill Education

A pioneering venture capitalist offers a comprehensive framework for founders and executives to create innovative, sustainable companies that prioritize growth and societal impact. The outdated notion that companies exist solely to maximize shareholder value has been abandoned. The old Silicon Valley principles of rapid experimentation, minimum viable products, and excessive engagement at all costs must be replaced with new principles that prioritize responsible innovation. We cannot manage businesses solely for growth anymore. Innovation brings with it a responsibility to generate returns beyond profits and to use technology as a force for good in the world. This necessitates a shift in how organizations approach and value work. A companys mindset, driven by its commitment to doing good, avoiding harm, and innovating responsibly, is not enough. It must be complemented by a well-designed business model that incentivizes and rewards the organization for fulfilling its intentions. Companies need to develop a new set of key consequence indicators (KCIs) that measure their impact on customers, energy consumption, social equality, and the actual solution they provide to social problems. This is not just the right thing to do; it is increasingly what customers, employees, and shareholders expect from businesses.

In this inspiring, practical, and actionable guide, Hemant Taneja makes a compelling case for why a new model of company building and leadership is necessary and outlines how it can lead to improved performance. He explores why social-good businesses offer some of the most promising opportunities today, providing examples of successful companies that have integrated social responsibility into their business models. By adopting these principles and measures, companies can create a positive impact on society and achieve long-term success.

Weight: 414g
Dimension: 159 x 236 x 27 (mm)
ISBN-13: 9781264285495