Frank G. Cabano,Stefan Muller,Katja Gelbrich
Interfaith Marketing: A Cross-Religious Approach
Interfaith Marketing: A Cross-Religious Approach
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- More about Interfaith Marketing: A Cross-Religious Approach
Format: Hardback
Length: 330 pages
Publication date: 20 November 2024
Publisher: Taylor & Francis Ltd
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
Weight: 810g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032827476
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