International Business

International Business, 4th edition, by Mike Peng and Klaus Meyer, provides a comprehensive insight into contemporary business practices, covering global developments, current issues, and responsible business practices, highlighting the complex nature of global business.

Format: Paperback / softback
Length: 624 pages
Publication date: 26 January 2023
Publisher: Cengage Learning EMEA

Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization, and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.

The book offers a comprehensive overview of the various aspects of international business, including the global economy, trade, investment, and management. It explores the challenges and opportunities that businesses face in a globalized world, and provides strategies for success in a competitive environment.

One of the key strengths of International Business is its interdisciplinary approach, which brings together insights from economics, politics, sociology, and other fields. This approach allows students to gain a deeper understanding of the complex relationships and dynamics that shape international business, and to develop a multi-faceted perspective on the world of commerce.

The book also emphasizes the importance of responsible business practices in a globalized world. It discusses the social and environmental impact of business activities, and provides guidance on how businesses can operate in a sustainable and ethical manner. This includes topics such as corporate social responsibility, sustainable supply chain management, and environmental sustainability.

In addition to its theoretical framework, International Business provides numerous real-world examples and case studies to illustrate the practical application of the concepts discussed. These examples range from multinational corporations to small and medium-sized enterprises, and cover a wide range of industries and regions.

Overall, International Business is an essential resource for students, professionals, and anyone interested in understanding the contemporary world of business. Its comprehensive coverage of global developments, interdisciplinary approach, and emphasis on responsible business practices make it a valuable tool for anyone seeking to succeed in a globalized economy.

Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization, and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.

The book offers a comprehensive overview of the various aspects of international business, including the global economy, trade, investment, and management. It explores the challenges and opportunities that businesses face in a globalized world, and provides strategies for success in a competitive environment.

One of the key strengths of International Business is its interdisciplinary approach, which brings together insights from economics, politics, sociology, and other fields. This approach allows students to gain a deeper understanding of the complex relationships and dynamics that shape international business, and to develop a multi-faceted perspective on the world of commerce.

The book also emphasizes the importance of responsible business practices in a globalized world. It discusses the social and environmental impact of business activities, and provides guidance on how businesses can operate in a sustainable and ethical manner. This includes topics such as corporate social responsibility, sustainable supply chain management, and environmental sustainability.

In addition to its theoretical framework, International Business provides numerous real-world examples and case studies to illustrate the practical application of the concepts discussed. These examples range from multinational corporations to small and medium-sized enterprises, and cover a wide range of industries and regions.

Overall, International Business is an essential resource for students, professionals, and anyone interested in understanding the contemporary world of business. Its comprehensive coverage of global developments, interdisciplinary approach, and emphasis on responsible business practices make it a valuable tool for anyone seeking to succeed in a globalized economy.

Weight: 1146g
Dimension: 259 x 196 x 27 (mm)
ISBN-13: 9781473779891
Edition number: 4 ed