International Case Studies in Tourism Marketing

The first book of case studies dedicated to tourism marketing adopts an analytical approach to help the reader critically engage with the content. It will be international in scope and authorship, drawing on the knowledge and experience of a wide range of tourism experts.

Format: Paperback / softback
Length: 244 pages
Publication date: 09 June 2022
Publisher: Taylor & Francis Ltd

The first comprehensive book of case studies in tourism marketing, this groundbreaking work takes an analytical approach to each case, presenting the content in a uniform format that encourages critical engagement by the reader. With a global perspective and a diverse range of authorship, the book draws on the expertise and experience of a wide array of tourism experts, making it an invaluable resource for scholars, practitioners, and students alike.

The book's chapters are organized in a logical and coherent manner, beginning with an introduction that provides an overview of the field of tourism marketing. Each case study is then presented in a clear and concise manner, followed by a discussion that explores the key insights and lessons learned from the analysis.

To enhance the reader's understanding, the book includes a range of pedagogical features, such as case summaries, key terms, and questions for discussion. Additionally, a comprehensive bibliography and index provide further resources for those seeking to explore the topic in greater depth.

In conclusion, Tourism Marketing: Case Studies is a groundbreaking work that offers a comprehensive and analytical approach to the study of tourism marketing. With its international scope and diverse authorship, the book is an essential resource for scholars, practitioners, and students interested in understanding the latest trends and best practices in this field.

Weight: 500g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032023137