Manfred Fuchs
International Management: The Process of Internationalization and Market Entry Strategies
International Management: The Process of Internationalization and Market Entry Strategies
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This textbook provides answers to international management's most important questions and challenges, focusing on the macroeconomic and institutional environment, international firms, and management decisions. It is recommended for university courses in Germany, Austria, and Switzerland.
Format: Paperback / softback
Length: 326 pages
Publication date: 27 October 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
This comprehensive textbook is designed to cater to the needs of students and practitioners alike, providing invaluable insights into the most critical aspects and complexities of international management. Spanning three distinct levels, it delves into the macroeconomic and institutional framework of the global economy, examines the role of international firms within this environment, and explores the intricacies of management decision-making.
The primary focus of this text lies in an application-oriented analysis of the pivotal strategic choices involved in the internationalization of companies. By examining the characteristics of individual subject areas, including macro-, meso-, and microperspectives, the book fosters a comprehensive understanding of the interconnected dynamics within the global marketplace.
Recognized and endorsed for university courses in Germany, Austria, and Switzerland, this textbook is a valuable resource for anyone seeking to excel in the field of international management. Its comprehensive coverage, practical insights, and application-oriented approach make it an essential tool for both aspiring professionals and seasoned experts alike.
Weight: 584g
Dimension: 240 x 168 (mm)
ISBN-13: 9783662658697
Edition number: 1st ed. 2022
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