Sak Onkvisit,Michael A. Merz,John J.Shaw
International Marketing: Strategy and Theory
International Marketing: Strategy and Theory
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- More about International Marketing: Strategy and Theory
Format: Paperback / softback
Length: 512 pages
Publication date: 04 June 2025
Publisher: Taylor & Francis Ltd
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.
Weight: 1056g
Dimension: 174 x 245 x 28 (mm)
ISBN-13: 9781032583662
Edition number: 6 ed
UK and International shipping information
UK and International shipping information
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