International Sport Business: Current Issues, Future Directions

This book provides an up-to-date introduction to international sport business, exploring the organizational and policy environment, day-to-day realities, and new technologies and data analytics. It includes real-world case studies, interviews, and discussions of key research.

Format: Hardback
Length: 234 pages
Publication date: 01 June 2022
Publisher: Taylor & Francis Ltd

The comprehensive guide to the world of international sport business

This groundbreaking text delves into the intricate interplay between international sport and international business, providing a comprehensive and up-to-date introduction to the field. It explores the organisational and policy environment that shapes the global sport industry, as well as the day-to-day realities of successful sport business operations.

A central theme of this book is the transformative impact of new, cutting-edge technologies and data analytics on the sport business landscape. It highlights the importance of leveraging these tools to gain insights, optimize performance, and enhance fan engagement. Each chapter is packed with real-world case studies and data, offering practical insights and examples of best practices from leading sport business practitioners.

Furthermore, the book includes insightful interviews with renowned sport business experts, providing valuable perspectives and anecdotes. These interviews shed light on the challenges and opportunities faced by professionals in the field, as well as the latest trends and developments shaping the industry.

In addition to its theoretical content, this book offers valuable on-line learning resources, including interactive quizzes, case studies, and video lectures, to further enhance the reader's understanding and application of the material. Whether you are a sports enthusiast, a business student, or a professional looking to expand your knowledge in the world of international sport business, this book is an essential resource.

So, why wait? Take advantage of this comprehensive guide and unlock the secrets of success in the global sport industry. Get your copy today and embark on a journey of discovery and growth!

Weight: 610g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367312817