Hans Westerbeek,AdamKarg
International Sport Business: Current Issues, Future Directions
International Sport Business: Current Issues, Future Directions
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International Sport Business: Current Issues, Future Directions provides a comprehensive survey of the global sport industry, exploring key themes, trends, and critical issues that will impact decision-making and strategy in the coming decade. It includes cutting-edge case studies, commentaries, and interviews with leading sport business professionals, and offers a forward-looking perspective on the future of sport business.
Format: Paperback / softback
Length: 234 pages
Publication date: 01 June 2022
Publisher: Taylor & Francis Ltd
The global sport industry is a dynamic and rapidly evolving field,shaped by a multitude of complex factors. In order to navigate this landscape effectively,it is essential to have a comprehensive understanding of the current issues,trends,and critical challenges facing the industry. International Sport Business: Current Issues,Future Directions offers a comprehensive and forward-looking survey of the world of sport,providing insights into the key themes,trends,and critical issues that will shape the future of the sport business.
Against a backdrop of globalisation,disruption,and social change,the book explores the key influences on the development and commercialisation of the sport industry. It examines themes such as governance,the social role of sport,value chains and innovation,the increasing importance of data,digital technology,and leadership. Each chapter includes cutting-edge case studies,commentaries,examples of best practice,and interviews with leading sport business professionals,all aimed at encouraging the reader to reflect on the factors that determine success in the international sport business.
The book also looks ahead,imagining potential scenarios for the future of sport. Thought-provoking,well-researched,and designed to generate debate and discussion,International Sport Business is an essential foundation text for any international sport business course,and a valuable guide to the future for sport business practitioners and policy-makers.
An accompanying eResource provides reflective questions for each chapter,enhancing the learning experience and encouraging deeper engagement with the material.
In conclusion,International Sport Business: Current Issues,Future Directions is a must-read for anyone interested in the sport business,providing a comprehensive and insightful exploration of the industry's current state and future prospects. By understanding the key challenges and opportunities facing the sport business,practitioners and policymakers can develop effective strategies to navigate the complex landscape and ensure the long-term sustainability and growth of the industry.
Weight: 450g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367312824
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