Eric MacIntosh
International Sport Management
International Sport Management
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International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level, providing a valuable guide for students and practitioners in the field. It covers topics such as the structure of governance, management essentials, and application of strategies in various business segments. With case studies and learning aids, the text engages students and supports practitioners in the field. It emphasizes the importance of intercultural competencies and ethical perspectives in global sport management and offers solutions to complex challenges.
Format: Hardback
Length: 456 pages
Publication date: 05 March 2019
Publisher: Human Kinetics Publishers
International Sport Management is a comprehensive textbook that explores the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues to expand globally, this textbook provides valuable guidance for individuals seeking careers in sport management that require an understanding of international relationships, influences, and responsibilities. The book offers a systematic presentation of topics and issues in international sport, covering a wide range of topics such as sport governance, sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism. The editors have assembled contributors from various corners of the globe to provide a truly international perspective on the subject. Each chapter is authored by distinguished academics and practitioners in the field, ensuring a high level of expertise and insight. The text emphasizes diversity and multiple viewpoints, reflecting the global nature of sport. A foreword by Dr. Earle Zeigler, a renowned sport management scholar, highlights the importance of dedicated study in international sport management. The book is organized into five parts, each serving a specific purpose: outlining the issues associated with international sport management, examining sport as a global industry, introducing the structure of governance in international sport, examining the management essentials in international sport, and applying these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism. Overall, International Sport Management is a valuable resource for students, researchers, and professionals in the field of sport management who are interested in gaining a deeper understanding of the international aspects of sport.
Weight: 1280g
Dimension: 286 x 219 x 26 (mm)
ISBN-13: 9781492556787
Edition number: 2 ed
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