Intimations of Nostalgia: Multidisciplinary Explorations of an Enduring Emotion

Nostalgia has gained interest since the turn of the century, and this volume investigates its relationship with contemporary social issues from a multidisciplinary perspective. It discusses how nostalgia has been presented within different disciplines and how it has evolved as a topic of research, shedding light on recent changes in society and culture.

\n Format: Hardback
\n Length: 262 pages
\n Publication date: 05 November 2021
\n Publisher: Bristol University Press
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Nostalgia, a profound and intricate emotion, has garnered increasing attention since the dawn of the new millennium, captivating both societal and academic realms. Compiled by an international team of scholars, this comprehensive volume delves into the intricate relationship between nostalgia and contemporary social concerns, employing a multidisciplinary approach. Spanning from history and political theory to marketing and media, each chapter explores how nostalgia has been framed within a specific disciplinary context, shedding light on its evolution as a subject of scholarly inquiry. By shedding light on numerous recent transformations in society and culture, this invaluable contribution makes a significant impact on the study of nostalgia and emotions.

Introduction:
Nostalgia, a complex and multifaceted emotion, has captured the hearts of individuals across generations. It evokes a longing for the past, a desire to reconnect with cherished memories and experiences. Since the turn of the century, nostalgia has gained significant interest in both society and academic circles, prompting scholars to explore its multifaceted nature and its implications for contemporary life.

The multidisciplinary perspective:
This volume takes a multidisciplinary approach, drawing upon various disciplines to examine the relationship between nostalgia and contemporary social issues. The chapters in this book are written by scholars from diverse fields, including history, political theory, marketing, and media studies. By integrating multiple perspectives, the authors provide a comprehensive understanding of how nostalgia manifests and evolves in different contexts.

Chapters:
The book is organized into several chapters, each exploring different aspects of nostalgia and its relationship to contemporary social concerns. In the first chapter, the authors examine the historical roots of nostalgia and how it has shaped cultural and societal narratives. They explore how nostalgia has been used as a tool for political mobilization, identity construction, and national reconciliation.
The second chapter delves into the role of nostalgia in marketing and advertising. The authors discuss how nostalgia is employed to sell products, evoke emotions, and create a sense of belonging among consumers. They explore how nostalgia can be manipulated to shape consumer behavior and influence public opinion.
In the third chapter, the authors examine the impact of nostalgia on media and popular culture. They explore how nostalgia is portrayed in films, television shows, music, and literature. They discuss how nostalgia can be used to create a sense of authenticity, appeal to a broader audience, and reinforce social norms and values.
The fourth chapter explores the relationship between nostalgia and social change. The authors discuss how nostalgia can be used as a catalyst for social movements, political activism, and cultural transformation. They explore how nostalgia can be employed to promote social justice, environmental sustainability, and cultural diversity.
The fifth chapter examines the ethical implications of nostalgia. The authors discuss how nostalgia can be used to perpetuate harmful stereotypes, ignore historical injustices, and reinforce power imbalances. They explore how nostalgia can be used to promote empathy, understanding, and social change.
The final chapter provides a conclusion that summarizes the key findings of the book. The authors reflect on the significance of nostalgia in contemporary society and offer insights into how individuals and society can navigate the complexities of nostalgia in a positive and productive way.

Conclusion:
In conclusion, this volume offers a comprehensive and multidisciplinary exploration of the relationship between nostalgia and contemporary social issues. By drawing upon a range of perspectives and disciplines, the authors provide a rich and nuanced understanding of how nostalgia shapes our perceptions, emotions, and behaviors. This book is a valuable resource for scholars, researchers, and anyone interested in the study of nostalgia and its impact on modern society.

\n Weight: 542g\n
Dimension: 162 x 240 x 26 (mm)\n
ISBN-13: 9781529214765\n \n