Nick Wilkinson,Matthias Klaes
Introduction to Behavioral Economics
Introduction to Behavioral Economics
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The third edition of this successful textbook is a comprehensive, rigorous survey of behavioral economics, incorporating psychology, evolutionary biology, and neuroscience. It offers an up-to-date and critical examination of the latest literature, research, developments, and debates, and considers what it means to be 'rational' and why we often indulge in 'irrational and self-harming behavior.
Format: Paperback / softback
Length: 600 pages
Publication date: 27 December 2017
Publisher: Bloomsbury Publishing PLC
The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be ‘rational’, why we so often indulge in ‘irrational’ and self-harming behavior, and also why ‘irrational’ behavior can sometimes serve us well. A perfect book for economics students studying behavioural economics at higher undergraduate level or Master's level. This new edition features: - Extended material on heuristics and biases, and new material on neuroeconomics and its applications - A wealth of new topical case studies, such as voting behavior in Brexit and the Trump election and the current obesity epidemic - More examples and review questions to help cement understanding Accompanying online resources for this title can be found at bloomsburyonlineresources.com/an-introduction-to-behavioral-economics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Weight: 1268g
Dimension: 261 x 194 x 31 (mm)
ISBN-13: 9781137524126
Edition number: 3rd ed. 2018
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