Introduction to Graphic Design: A Guide to Thinking, Process, and Style

Introduction to Graphic Design 2nd edition is the perfect companion for visual learners, covering key topics in introductory graphic design classes. It includes practical exercises, design in action case studies, and advice on design development, research, presenting, and critiquing work. The book features a diverse range of inspirational work from international designers and offers more coverage of cultural differences and sensitivity considerations.

Format: Paperback / softback
Length: 256 pages
Publication date: 23 February 2023
Publisher: Bloomsbury Publishing PLC

From your first day delving into the foundational concepts of design, to assembling your final portfolio, Introduction to Graphic Design, 2nd edition, stands as an ideal companion on your educational journey. Authored by experienced educator and designer Aaris Sherin, this widely acclaimed textbook is meticulously crafted for visual learners, providing a comprehensive exploration of all the essential topics covered in introductory graphic design classes.

Concepts addressed within this text encompass layout, narrative, semiotics, color, typography, production, and context, with examples ranging from packaging design and advertising to apps and motion graphics. Additionally, you will find helpful boxes titled "Do's and Don'ts," tips, and discussion points to enhance your understanding and application of the material. Throughout the book, practical exercises are incorporated to reinforce learning and provide hands-on experience.

Furthermore, Design in Action case studies offer real-world insights, while a broad array of inspirational work from international designers showcases the creative possibilities in the field. Moreover, the book provides valuable advice on design development, research, presenting, and critiquing work, equipping you with the skills and knowledge necessary for success in graphic design.

In this revised edition, the book has been expanded to include an even more diverse range of featured designers, increased coverage of cultural differences and sensitivity considerations, a greater emphasis on digital-first design, and a critical analysis of emerging trends in the field. Whether you are a aspiring designer, a student, or a professional seeking to enhance your skills, Introduction to Graphic Design, 2nd edition, is an indispensable resource that will guide you through the intricacies of graphic design and help you unlock your creative potential.

Weight: 870g
Dimension: 211 x 270 x 16 (mm)
ISBN-13: 9781350232235
Edition number: 2 ed