ISE Communication Research: Asking Questions, Finding Answers

Communication Research: Asking Questions, Finding Answers is a text that guides communication students through the process of choosing appropriate research methods based on their questions or hypotheses. The new edition includes Connect tools such as SmartBook 2.0 and Progress dashboards to improve student outcomes and streamline grading for instructors.

Format: Paperback / softback
Length: 832 pages
Publication date: 30 March 2022
Publisher: McGraw-Hill Education

Communication Research: Asking Questions, Finding Answers is a comprehensive guide designed specifically for communication students with limited or no prior experience in research methods. Its primary objective is to provide a solid foundation in basic research issues and processes, encompassing both quantitative and qualitative approaches. The text operates under the guiding principle that methodological choices should be informed by the research questions or hypotheses at the heart of the study. This approach aims to prevent students from becoming reliant on a single methodology or skill, instead encouraging them to acquire a diverse range of methods and the ability to apply them appropriately to different types of questions.

In the latest edition of Communication Research: Asking Questions, Finding Answers, this approach is further reinforced with a suite of innovative Connect tools. These tools are meticulously designed to enhance student outcomes while simplifying grading for instructors.

One key component is SmartBook 2.0, a personalized and adaptive learning experience that caters to the individual needs of students. It employs advanced algorithms to identify the most critical communication concepts that learners must grasp at each stage of their academic journey. By presenting these concepts in a visually engaging and interactive manner, SmartBook 2.0 ensures that students actively engage with the material, enhancing their understanding and retention.

In addition to SmartBook 2.0, Progress dashboards provide instructors with a real-time overview of how their students are performing on assignments. These dashboards offer valuable insights into student progress, allowing instructors to identify areas where students may need additional support or guidance. With the help of these progress dashboards, instructors can provide timely feedback, offer assignment-specific tips, and foster a supportive learning environment that helps students achieve their academic goals.

Communication Research: Asking Questions, Finding Answers is an invaluable resource for communication students seeking to expand their research skills and knowledge. By adopting a flexible and interdisciplinary approach, the text equips students with the tools they need to tackle complex research questions, analyze data, and draw meaningful conclusions. With the addition of the Connect tools in the latest edition, instructors can now facilitate a more effective and engaging learning experience, ensuring that their students are well-prepared for the challenges of communication research and beyond.

ISBN-13: 9781265240714
Edition number: 6 ed