Paul A Argenti
ISE Corporate Communication
ISE Corporate Communication
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- More about ISE Corporate Communication
Corporate Communication emphasizes the importance of creating a coordinated communication system and provides strategies and tools to stay ahead of the competition, with cases and examples of company situations.
Format: Paperback / softback
Length: 288 pages
Publication date: 18 March 2022
Publisher: McGraw-Hill Education
Corporate Communication emphasizes the significance of establishing a well-coordinated corporate communication system and outlines how organizations can leverage essential strategies and tools to maintain a competitive edge. The chapter includes real-life cases and examples that showcase the approaches companies have adopted to stay ahead. By presenting these cases, readers are given the opportunity to engage in decision-making processes that managers faced in real-world scenarios, allowing them to gain practical insights and apply them to their own professional contexts.
Corporate Communication highlights the importance of creating a well-coordinated corporate communication system and outlines how organizations can leverage essential strategies and tools to maintain a competitive edge. The chapter includes real-life cases and examples that showcase the approaches companies have adopted to stay ahead. By presenting these cases, readers are given the opportunity to engage in decision-making processes that managers faced in real-world scenarios, allowing them to gain practical insights and apply them to their own professional contexts.
Corporate Communication emphasizes the significance of establishing a well-coordinated corporate communication system and outlines how organizations can leverage essential strategies and tools to maintain a competitive edge. The chapter includes real-life cases and examples that showcase the approaches companies have adopted to stay ahead. By presenting these cases, readers are given the opportunity to engage in decision-making processes that managers faced in real-world scenarios, allowing them to gain practical insights and apply them to their own professional contexts.
Weight: 426g
ISBN-13: 9781265092252
Edition number: 8 ed
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